GARDEN CITY, Idaho — Idaho’s $200 million wine industry is struggling during COVID-19, and local wineries are finding innovative ways to keep sales going.
The Idaho Press reports that with changes to farmers markets, weddings and other outdoor spring and summer events, wineries are relying on individual sales and wine club memberships to get by during the outbreak.
Telaya Wine Company in Garden City typically uses the spring and summer months to hosts several big events and event series. Those have been canceled.
“That is $20,000 to $30,000 a month in events that we can’t do now,” said Earl Sullivan, owner and winemaker at Telaya Wine Company.